|Model: Jessica Weaver, Photo by Py Pai|
"TEAM Approach: Expert Technique, Enticing Emotion, Strong Aesthetics, and Satisfying Money"
In the modern day photography practice, being it a hobby or a profession career, it takes a rounded approach to photography. Here are the 4 key foundation pillars that I consider essential.
TechniqueThe basic and the most talked about aspect of photography. Whenever the words, focal length, f-stops, burst speed, full frame and crop, and many more, are seen, the interests are instant. The internet is filled with sites and articles and videos about this aspect. Definitely embark on a never ending learning of it.
EmotionThe draw of the photo is beyond just a beautiful picture. It needs to be calling an emotion. Otherwise, it's a one page swipe, instead of second look lingering, or even page-on-wall memory.
The emotion of a picture is created by the subject and the subjective, or style. The model in the picture can be emitting an expression, or a look, while the overall style of the photo can project a mood or involve a story.
AestheticsThe basic articulation of being beautiful, no matter whose definition it is. It has that famous composition and filters all blended together to create the desirable.
One of the key principle in aesthetics is design, or more succinctly visual design. Learn the concept and best practices of designs and you will be much more versatile in your communication and conception construction. It's the gestalt that we want to achieve.
MoneyThe least talked about topic and yet the most critical aspect of photography. From inventory the equipment to cost effectiveness to business marketing and insurance, and more.
Many artists, aka photographers, are timid about asking for money for their skills and time. A way to change this thinking is that you are helping people to solve their problem. Calculate your costs and add add your comfortable margin, and then blindly add 10% more to slightly extend your comfort zone.